Our Mission And Strategic Planning

The mission of AAA Central Penn is to provide its members with travel and security-related products and services. Over several months, the Board of Directors and leadership team of AAA Central Penn met individually and as a group to discuss our mission, strategic objectives and market advantage; throughout the process, the relevancy of our actions upon you, our members, was in the forefront of these planning sessions.

As a member-centric organization, the Board of Directors and leadership team value the ever-changing needs of our members and strive to continually provide the products and services that will keep the club always top of mind. The organizational infrastructure of the club was evaluated to make sure we are able to meet these needs now and as we grow in the future.

AAA Central Penn has been a strong presence for more than 100 years and our diverse workforce will continue to expand in an effort to be both an asset to our membership and the communities we serve.

In addition to internal strategic objectives, here are some member driven strategic objectives that will be an advantage to you:

• Enhance training for staff to better service your needs
• Build up the awareness on the full breadth of our products and services to show you how to save money
• Research your actual wants and needs
• Utilize our Call Center to increase communication efforts to you and from you.

AAA Central Penn, through the efforts of its people, will differentiate itself through its broad availability of highly valued products and services, supported by superior customer service in order to maintain a strong advantage in today’s market. We are determined to sustain our competitive standing through our ever expanding local and national Show Your Card and Save program, new fleet and battery services, competitive insurance prices and member-only travel discounts, to list only a few.

The Board of Directors is combining its expertise with that of the leadership team to uphold our mission statement, our strategic objectives and our market advantage; all to provide you with the value, excellent customer service, and member-only benefits that you have come to expect as loyal members of AAA Central Penn.

R. Mac Reeves, Chairperson
AAA Central Penn